In a recent collaboration, Kim Kardashian and Jimmy Fallon squared off.
Kim Kardashian sparked a fresh rivalry with the launch of a project pitting her against Jimmy Fallon, and fans are taking sides.
Kardashian posted a video on Instagram depicting Fallon arriving at the Beats headquarters, enthusiasm evident as he declared, “I've always wanted my own signature Beats, and today it's finally happening.”
His jubilation was dampened, however, when he overheard staff members discussing and favoring Kardashian’s Beats over his in a side-by-side comparison of their ads.
The consensus was, “We can only pick one pair of headphones.”
Fallon’s attempt to argue his case was thwarted by Kardashian’s unexpected presence in the office, leading to a showdown. Fallon challenged, “May the best person win,” to which Kardashian confidently retorted, “Thank you, I will.”
The playful video had fans swiftly choosing sides, with Kardashian’s brown and tan Beats up against Fallon’s mustard yellow.
One fan replied, "I like Jimmy’s button >>>>>>>," with over 800 people liking the comment, while a comment from the official Beats account saying, "🤎🤎🤎," had over 650 likes, and counting.
"I love them both…but it’s Kim for me 😍," said another, while someone else said, "Poor Jimmy! Lol the yellow just needs a rebrand 🌻."
Others simply shared appreciation for the innovative ad, with responses like, "This ad is fireeeeeeee❤️😂," "Kimberly is a marketing genius 🙌🔥," and "The duo we didn’t know we needed🔥🔥🔥."
Beats later unveiled outdoor ads featuring Kardashian and Fallon in a tense, back-to-back pose, donning their signature headphones.
Details on the campaign and the release of their Beats are still under wraps.
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